Well, not really music. Not really music video. Not really comedy. Not really anything, actually, that existed before the explosion of content on the world wide intrawebs over the last few years.
Let’s call it the future of what people like to listen to and look at.
“If I Were a Bro,” a pop single/music video/comedy sketch from CollegeHumor, is the kind of thing that didn’t even exist 10 years ago. Now these things exist in the hundreds of thousands. They have no other meaningful commercial life beyond immediate, on-demand consumption on high-speed web connections.
We have seen the future, and the future is “If I Were a Bro.” Which we think is a good thing. It’s got a good beat, you can dance to it, and it made us laugh. We give it a 97.
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